Keeping up-to-date on the ever changing, fast paced world of SEO is as important as your website uptime. Below is the most recent SEO news direct from the best SEO resource on the net, Search Engine Watch:
Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
5 'Moneyball' Tips for Search Marketers from Billy Beane
Oakland A's General Manager Billy Beane talked baseball, metrics, and people calling him crazy, with an audience of search marketers and corporate executives in a keynote yesterday at Covario?s InflectionPoint 2012 conference in California.
2 Non-Obvious PPC Split Tests
Simple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that?s required is a willingness to think, wonder, and ask. Here are two questions to jump-start your own deep curiosity.
Facebook Deprecating 50+ Page Insights Metrics ? Are You Ready?
Some metrics will be completely eliminated; others are being replaced by metrics added to the Graph API. If you haven?t already stopped using the deprecated metrics, you probably have your work cut out for you to quickly get the updates in place.
How to Take Advantage of Apple?s Rise to Mobile Market Dominance
Apple is the king of mobile. With an expanding market share, Apple is poised to break records yet again in 2012; though they must improve their iAd inventory to compete with Google. Here are the implications for mobile marketers.
Solve for X: Google?s Answer to All World Problems
Google believes that we can solve some of the world's greatest problems by working together. We Solve for X appears to be more focused on global problems, using them as opportunities to encourage ?moonshot? thinking.
Panda, Fresher Results, Spelling Top Google?s January 2012 Search Updates
A minor update to Google?s Panda update was released in January. This was just one of 14 other search changes Google announced. Others included fresher results, improvements to autocomplete, better spelling corrections, and auto-disabling Instant.
Google Bouncer Security Tool Fights Android Malware
Google said that since security system Bouncer has been operating, malware levels on the Android Market have gone down. The company noted that over the second half of 2011, malicious downloads had decreased by 40 percent.
Google, Facebook Agree to Censor Content in India
A court in India has ordered 21 technology firms, including Google and Facebook, to remove content. The Indian branches of both firms have complied with the court's request and removed pages which had been deemed religiously or socially offensive.
Future of SEO: Change, Convergence, Collaboration
The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you think about SEO and willing to change the way you view the search world. Take advantage of these opportunities, tools, and platforms.
Beginner's Guide to Link Prospecting Using Google Search
Google is a free, simple, and powerful tool that can quickly teach you about your market - and the art of link prospecting. This beginner's guide will walk you, your interns, your contractors, or your staff through the basics of link prospecting.
How to Avoid 7 PPC Analysis Pitfalls
Red Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want is to see a relationship between a couple of your PPC metrics, make a decision, and later rue that you didn't investigate further.
Charles Dickens' 200th Birthday Marks First Google Doodle as Promotional Vehicle
Google's latest Doodle marks the 200th Birthday of british novelist Charles Dickens but also marks the first time that the company has used their logo change to specifically promote a product or service.
Madonna's Super Bowl Halftime Show Tops Google Searches [Infographic]
We're 24 hours removed from Super Bowl 46, in which the New York Giants defeated the New England Patriots 21-17. But it was neither the Giants nor Patriots that people were searching for most last night on Google during the game. It was Madonna.
Google Doodle Marks Lantern Festival 2012 in Taiwan, Hong Kong
The Lantern Festival was celebrated on Google?s homepages in Taiwan and Hong Kong today. The Lantern Festival falls on the 15th day of the first month of China?s lunar year to mark the end of celebrations for the Chinese New Year.
Best Super Bowl 2012 Ads Put New Plays into YouTube Creator Playbook
The car brands and ad agencies that made the most viewed YouTube ads of yesterday?s big game have put seven new plays into the next edition of the Creator Playbook that other marketers and advertisers are likely to use again in the future.